Marketing and Communications Coordinator

TREASURE COAST FOOD BANK

Job Description

 

Title: Marketing and Communications Coordinator

Reports to: Marketing and Communications Manager                                  

Date of revision:  08/2024

Job Category: Exempt

Unit: Marketing and Communications                                                                                                                                

 

Position Summary:

 

The Marketing and Communications Coordinator will support the development and implementation of TCFB’s marketing, communications, and public relations strategies. This role is crucial in promoting our mission, increasing public awareness, and enhancing our brand presence across multiple platforms. The ideal candidate is a creative and organized individual passionate about storytelling and community engagement.

 

PRINCIPAL DUTIES AND RESPONSIBILITIES

 

 

Content Creation

• Develop and manage content for various platforms, including social media, websites, email newsletters, and print materials.
• Write and edit compelling stories, press releases, blog posts, and other communication materials that align with TCFB’s mission and goals.
• Assist in creating multimedia content, including videos, graphics, and photos.

 

Social Media Management

• Plan, execute, and monitor social media campaigns across all platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Engage with followers, respond to inquiries, and foster a strong online community.
• Track and analyze social media performance metrics and adjust strategies accordingly.

 

Event Promotion

• Assist in promoting and coordinating community events, fundraisers, and food drives.
• Create promotional materials such as flyers, brochures, and digital ads.
• Manage event-related communications, including invitations, press outreach, and post-event follow-ups.

 

Brand Management

• Ensure consistency in messaging and branding across all communications.
• Maintain and update TCFB’s website with relevant content, ensuring a user-friendly experience.
• Support the design and distribution of branded merchandise and marketing collateral.

 

Media Relations

• Assist in developing and maintaining relationships with local media outlets.
• Help coordinate media coverage and manage press requests.
• Monitor and archive media mentions and coverage.

 

Analytics and Reporting

• Track the effectiveness of marketing and communication efforts using analytics tools like Meltwater, Google, Metricool, and more.
• Prepare regular reports on campaign performance, media coverage, and other key metrics.
• Provide insights and recommendations to optimize future marketing strategies.

 

KNOWLEDGE SKILLS & ABILITIES:

 

• A bachelor’s degree in marketing, communications, public relations, or a related field is preferred.
• Experience:1-3 years of experience in marketing, communications, or a related role. Nonprofit experience is a plus.
• Strong written and verbal communication skills with a keen eye for detail.
• Impeccable grammar, vocabulary, and communication skills, both verbal and written,

with knowledge of AP Style writing.

• Proficiency in social media platforms and management tools.
• Experience with graphic design software (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Creativity, innovative vision, and passion for out-of-the-box thinking.
• Ability to work in a professional team environment
• Efficient time-management, problem-solving, interpersonal, and conflict-resolution skills
• Ability to plan, organize, and implement events and maintain records.
• Ability to communicate and make presentations effectively with community leaders, donors, volunteers, and media in a professional manner.
• Knowledge of the media industry
• Passion for TCFB’s mission and a strong desire to positively impact the community.

 

Physical Requirements & Acknowledgement:

 

This work is in an office environment.  Physical activities are necessary for the performance of this job,  such as the ability to sit at a computer workstation for up to eight hours at a time. Ability to move, bend, lift, and carry up to 30 lbs. on occasion throughout the Food Bank facility.  Ability to communicate clearly in person and over the phone.   Ability to interpret instructions and questions when asked.  After business hours, work is required occasionally throughout the year. Frequent travel between quad-county areas using personal vehicles is required.