Treasure Coast Food Bank to benefit from Walmart’s Fight Hunger, Spark Change campaign

Shop, tweet, and donate to help secure 100 million meals!

FORT PIERCE, FL April 17, 2017 – This week, Walmart joins Treasure Coast Food Bank and other Feeding America food banks across the nation that are fighting hunger with the launch of its 2017 “Fight Hunger, Spark Change” campaign. Its goal is securing 100 million meals for those struggling with hunger.

The community can join the campaign through their regular shopping at Walmart. Simply buying specially marked products at Walmart will help secure the meals. In addition, people can make donations and share their efforts through social media to trigger more donations as part of “Fight Hunger, Spark Change.”

“We’re thankful for Walmart’s continued commitment to fighting hunger, and we hope the community will get involved to make a difference in our community,” said Judith Cruz, president and CEO of Treasure Coast Food Bank. “The ‘Fight Hunger, Spark Change’ campaign helps raise awareness of hunger on the Treasure Coast and across America, and brings us more food for people in need.”

From now through May 15, shoppers can fight hunger and spark change in three ways:

Purchase products from the national brands participating in the campaign at Walmart, and the manufacturer will donate 9 cents to Feeding America, up to the manufacturer’s maximum donation. Participating national brands include Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company, and PepsiCo.

Then, help build the awareness on Twitter, Facebook, Instagram and Snapchat by using #FightHunger when you share and like campaign posts. Also, showing support on will generate donations. On Snapchat, there are “Fight Hunger, Spark Change” filters. When using Twitter, make a campaign tweet a favorite, retweet a message featuring the campaign hashtag, or click on Walmart provided campaign content. For each online act of support, Walmart will donate enough to help Feeding America secure 10 meals on behalf of member food banks.

Shoppers also can donate at cash registers in Treasure Coast and Okeechobee Walmarts. All donations made from Treasure Coast ZIP codes will benefit Treasure Coast Food Bank and those struggling with hunger in Indian River, St. Lucie, Martin, and Okeechobee counties.

“This campaign is an important part of our ongoing commitment to helping families who struggle with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “Together with suppliers, customers and friends at Feeding America, we’re dedicated to making a positive difference in the lives of those who live and work in the communities we serve.”

Hunger has been a persistent problem on the Treasure Coast and across America, and Walmart and its local teams have partnered in many ways with Treasure Coast Food Bank to help provide meals to more than 100,000 people each week.